In 2024, we were able to further expand communication via our various channels. Our website served as a central platform where we provided information about developments and progress within the Partnership, as well as upcoming events. Most visitors came from Germany (12,685), followed by the US (2,664) and the UK (1,152), which also shows the international reach of our website. A key focus for the future will be to not only communicate the impact and added value of our work to Partnership members, but also to offer a more personal and tangible perspective through so called “human stories”. 

The Textiles Partnership was also active on LinkedIn, engaging with the community and publishing around 60 posts in total. The post on the Partnership’s 10th anniversary was particularly successful, achieving over 4,400 impressions, 125 likes and an engagement rate of over 40%. The engagement rate measures the interactions (such as likes, comments, shares) in relation to the impressions and was above average in this case. In 2025, the Partnership for Sustainable Textiles is continuing its communication strategy and further developing its digital communication measures.